Description
This activity plots products, services and relationships against their relative impact and value to the organisation. We aim to reveal, in an objective environment, what makes the organisation competitive, distinct and innovative.
This provides a framework to support product and service development discussions.
Value
- Helps us to focus on facts, not feelings; to engage in objective analysis
- Highlights areas where the organisation needs to support the desired state, assign resources and accept accountability
- Clearly shows the journey from present to future state, and gives everyone the opportunity to understand and support the investment required
